Maywa Denki
Maywa Denki is an art unit formed by Japanese brothers Masamuchi and Nobumichi Tosa, and named after a company their father ran in the seventies.
The toys of Maywa Denki has characteristics of mechanic and cuteness. Maywa Denki sells “products” and exhibitions or live performances are referred to as “product demonstrations”.
Its unique style is indicated by a term he uses: for example, each piece of Maywa Denki's work is called "a product" and a live performance or exhibition is held as "a product demonstration." The products produced so far include "NAKI Series," fish-motif nonsense machines, "Tsukuba Series," original musical instruments, and "Edelweiss," flower-motif objet d'art. Although Maywa Denki is known and appreciated as an artist, its promotion strategies are full of variety: exhibition, live stages, performances, producing music, videos, writing, merchandising toys, stationery, and electric devices.
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